ZTE sells tens of thousands of nubia Z17 mini units in 56 seconds

April 13th, 2017   decode   news

Following a short teaser campaign, ZTE sub-brand nubia made the Z17 mini official a week ago. The Cristiano Ronaldo-endorsed handset went on sale yesterday, and it’s managed to sell out in just 56 seconds. That’s right, all of the available units were gone less than one minute in.

While ZTE hasn’t publicly stated how many nubia Z17 mini devices it sold during that time, reports from Chinese media today are claiming that the total revenue exceeded 100 million yuan. Since the most expensive version of the nubia Z17 mini costs CNY 1,999, this means that at least 50,000 units were moved in 56…

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