YouTube plans to remove 30-second unskippable ads

If you’ve been using YouTube for a few years now, then its hard not to notice how much it has changed and gradually morphed. Google’s efforts all seem to be aimed at one goal – to position the video platform as a viable mainstream content provider, not unlike TV and capitalize on advertisement accordingly. A lot has already been said about the new policies and parts of the community are constantly expressing concern. But, without going into too much detail, we will note that nowadays popular content tends to be longer by design, aimed at ramping-up viewing times and often delivered by big…