Xiaomi will reportedly launch a new brand this month, its first smartphone pictured

July 11th, 2017   decode   news

A new rumor out of China today claims that Xiaomi is looking to launch a third sub-brand, to sit alongside Mi and Redmi in its portfolio. While those two have initially been all about online sales channels, the new brand should come with a strong focus on offline sales.

That’s because it’s being created in order to compete with Oppo and vivo, the BBK Electronics subsidiaries that have seen explosive growth in sales in China over the past few quarters. As Xiaomi has concentrated its efforts on selling stuff online, Oppo and vivo built an amazing distribution network of thousands of stores…

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