Xiaomi breaks 11/11 sales records

November 14th, 2017   decode   news

Xiaomi has once again become the top smartphone seller on Chinese Singles Day (11/11). In 24 hours the company moved products worth CNY 2.46 billion ($370 million). In fact, Xiaomi is on top for the fifth year in a row and beat its previous record to boot.

That record is from 2014 when the company sold CNY 1.56 billion worth of stuff. This year, that number was surpassed in less than 11 hours.

The Xiaomi team celebrating

It’s not just phones though, the company’s diversified ecosystem includes TVs and Internet of Things gadgets that were hot sellers as well.

Lei Jun shared a…

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