Few phones can claim they caused quite as big of a stir as the Xperia XZ3. After Sony dropped its first curved OLED Xperia, seemingly out of the blue at IFA 2018, reactions have ranged from overwhelming excitement, through confusion and all the way to denial and anger. That’s a level of drama typically reserved for soap operas or celebrity gossip and it all spells out one thing – a massive wave of exposure for Sony.