Sony to focus on mid-range and flagship devices from now on

Sony was off to a rocky start ever since it shed itself of the Xperia Z series to give birth to a new category of devices that would be known as “Premium Standard”. The Xperia X didn’t do very well given its price point, choice of processor and lack of features from the Xperia Z lineup.

Yesterday’s Sony IR (Investor relations) Day has seen the company confirm that it will no longer be making smartphones in the ~$500 price range or what it calls its ‘Premium Standard’ category of smartphones. From now on, Sony will only focus on the midrange XA lineup and the flagship Xperia XZ…


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