Competing well and staying relevant with a mid-range offer in today’s market is an almost impossible task. The going is especially tough in India, where many value-driver Chinese manufacturers have focused their expansion efforts in recent years. Since, Sony isn’t really known for its aggressive pricing strategy, discounts for devices like the Xperia X, were expected sooner or later.
After slashing INR 10,000 off the rather exuberant INR 48,990 (around $735) launch price last year, Sony has now brought down the Xperia X even more to INR 24,990 (about $375). That is how much the…