Sony exec: next-gen Xperias to have bezel-less design

Managing Director of Sony India, Kenichiro Hibi, has stated that Sony is planning to launch next-gen Xperia phones and “you can expect a completely new design from the devices”. In other words, OmniBalance that has been employed since 2013 with the Xperia Z may be coming to an end.

Hibi knows the direction that the market is heading – 18:9 phones with bezel-less designs. And Sony may join this design trend with a new device “soon”.

The company has neglected the low-end and even its mid-rangers have premium ambitions. With that in mind, Sony can’t afford to keep an old school design when…


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