Snapchat has announced that it was partnering with Giphy to provide clippable GIFs to adorn the Snaps that users send to friends or post to public Stories. This happened not too long after Snapchat came under heavy criticism for its new confusing interface after a recent update.
Interestingly, Instagram was first one to offer insertable GIFs into Instragram Direct messages and Instagram Stories. What makes it even more interesting is that Giphy will provide these GIFs for Snaps, which is exactly the same provider for Instagram’s Stories’ GIFs.
This move just screams “me too”. Snapchat…