In the face of a saturated cameraphone market, OEMs are deploying all the strategies in their arsenal to outwit the competition. BBK subsidiary OPPO used the Realme brand as its take on the entry-level smartphone market. The brand was announced in May this year and came out as sort of a surprise. The Realme 1 was the first smartphone released under the brand but since then, Realme has unveiled 4 far more products.
Interestingly, the brand has been a huge success as the brand recently noted via its official Twitter account that it has sold 4 million smartphones in 7 months globally. This is a culmination of the successful outings the brand has enjoyed in various markets outside India. It was first launched in India however recently made its entry in China in which it outsold Samsung and Xiaomi during Singles’ Working day. The Realme brand also posted an wonderful feat in Indonesia on outstanding online retailer Lazada. The low pricing of the models, as nicely as the promotional sales events, helped the brand reach the 4 million mark.
Your favorite #Realme smartphone is now just one step away from your place! 😍
Buy them from one of our REAL Partner stores offline.
Check out the cities we are opening this month and tell us which city do you want us to come next. 😉 pic.twitter.com/UUpOmpzwn2— realme (@realmeIndia) January 2, 2019
In addition, the Realme brand has moreover reported that it is presently taking its cameraphone income from online profits only to incorporating offline profits. This is going to be happening in India where the models will be out there in physical stores in a amount of cities across India. The first set marks Mumbai, Banglore, Rajkot, Ahmedabad, Kolkata, Jaipur, Guwahati, Pun, Dehli, Noida, and Lucknow. Te brand equally disclosed that 50 cities will be added every quarter even though it has set its target to deliver the Realme smartphones available in up to 20,000 retail stores in India this year.