Price history of Apple’s iPhones: how did we get to €1,600?

November 4th, 2018   decode   news

The top-specced version of the Apple iPhone XS Max (with 512GB storage) costs €1,650 or even more in some markets – some would argue you’d be better off buying a car for that kind of money. Apple’s phones have certainly gotten pricier over the years, a process that we though was gradual until we tried plotting the data on a chart. Looking at the results, the lines rise at a pretty steep angle.

We start with the iPhone 4S in 2011 and here’s why: the early iPhones heavily relied on carrier subsidies, so their true cost was hidden (and is difficult to calculate now). Instead, we’re using the…

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