Xiaomi’s announcements have been relatively predictable so far, but the introduction of a new Poco sub-brand was a surprising move. It sounds like a marketing experiment – deliver flagship specs at cutthroat prices. Sound familiar? Well, it does remind of how OnePlus came to be, but we’re not sure the new Pocophone F1 is headed in the same direction. Poco is still just a brand, and not a separate company and they stand on the shoulders of Xiaomi’s logistics and after sales support network.