Oneplus surpasses samsung in india’s high quality telephone market for the first period

OnePlus surpasses Samsung in India’s high quality telephone market for the first period

Oneplus surpasses samsung in india’s high quality telephone market for the first period

OnePlus has presently taken the top position in India’s high quality smartphone market, surpassing Samsung. According to the report from research agency Counterpoint, OnePlus grabbed 40 percent high quality market share although Samsung’s market share in comparison to 34 percent market share in April-June period body.

According to Counterpoint, the phone that sells for more than Rs. 30,000 (approximately $435) falls under the premium category. Whenever OnePlus and Samsung, Apple holds the third spot with about 14 percent market share.

This is the initially time OnePlus has managed to grab the top position in India’s top quality phone section. The drop in the sales of flagship phones of Samsung and Apple also aided in the gains of OnePlus. In the report, Counterpoint added:

OnePlus surpassed Samsung to lead the high quality smartphone segment for the first period ever for full quarter. This was due to strong profits of its flagship OnePlus 6 what was introduced during the quarter… The brand is Additionally capitalizing on powerful word of mouth and leveraging social media nicely to reach out to its target user base.

The Counterpoint report Additionally notes that new entries in Huawei, Vivo, Nokia, and LG In addition mixed up the market and obtained small slices of the pie. OnePlus has a strong presence in the Indian market, thanks to its value-for-money offerings.

The OnePlus 6’s pricing in India starts at Rs. 35,000 ($435) whereas the pricing of the Galaxy S9 Plus starts around Rs. 60,000 ($874). That undoubtedly contributed to the profits numbers given that price is a big factor in the Indian market.

Interestingly, while OnePlus holds the top position in India’s high quality telephone market, it isn’t even in the top 5 list in overall market share. On the other hand, Samsung is the leading phone brand in India with about 29 percent market share whereas Xiaomi ranks second with around 28 percent market share.


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