Millions were glued to the TV screens last Sunday for the NFL playoffs and what a perfect time for Apple to release a new TV ad. The video, accompanied by a Muhammad Ali speech, highlights the greatness of the TrueDepth camera of the iPhone X and how the Portrait Mode works to create the artistic photos.
The focal point of the 30-second video is Portrait Lighting, which applies artificial studio lighting effects to the face. The video itself is a presentation of different people’s selfies, the jump from one image to another perfectly matched to the “I am the Double Greatest” speech by…