MediaTek targets to high-end telephones with its AI chipsets

December 30th, 2018   decode   news Tags:

Mediatek targets to high-end telephones with its ai chipsets

MediaTek is looking to obtain its newer AI chipsets inside of high-end smartphones.

The Taiwanese cpu maker has been talking with cameraphone manufacturers such as Apple, Samsung, and even Xiaomi in an attempt to discover “business cooperation opportunities”. MediaTek is a pretty famous manufacturer that was marked for promoting high-end sections for lower-end products, which has kept the company out of the flagship segment. In the past several years Qualcomm and MediaTek waged a battle for the mid-tier section, even though the Taiwanese prevailed for a period, Qualcomm managed to outstand its former biggest rival in the recent several years.

DigiTimes states that providing this kind of high-end functionality for lower end telephones always works after a “latecomer” enters a market seeking immediate market share. However when a company which includes MediaTek starts to implement top quality attributes these types of as AI capabilities, it might prevent this sort of a firm from gaining access to high-end phones. That could possibly explain why the Taiwanese giant started to lose traction in the last year with the Helio X30, which low demand forced the company to stop production and development of the Helio X chipsets.

Mediatek targets to high-end telephones with its ai chipsets

MediaTek AI chipsets

MediaTek is keen that its AI chipsets will be in a position to sail across alternative markets which include the computer, car industries, communications, and customer electronics. When it ships to the cameraphone section, MediaTek will have to deal with the fact that a lot of companies are starting to develop their own AI tech developed in proprietary SoCs. And Qualcomm yet has a large amount of force across smartphone makers that usually rely on the U.S. manufacturer for sourcing equipment. But this might difference early after the FTC vs. Qualcomm Trial.

Read also: Apple still violating Chinese court order insists Qualcomm, despite fresh software update

Whenever it arrives to AI, MediaTek has recently earlier the Helio P90 a mid-range chipset with top quality powers and an high quality AI implementation. According to the company, it could offer 4 times more AI efficiency than the Helio P60 and Helio P70. This chipset is still to enter the market along the Helio P80 which should be an additional good performer. The manufacturer is even struggling to find partners on the budget section, with just a number of Chinese companies betting on its chipsets like Realme and Xiaomi. On the other hand, the manufacturer is in a hope to discover traction once yet again in the upcoming year. In our humble opinion, the Taiwanese firm should learn with their past mistakes, and start listening to which users are requesting.

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