It turns out the rumors were true indeed. Xiaomi has just announced that Lu Weibing, the former President of Gionee, will head the independent Redmi brand. The manufacturer Additionally confirmed we’ll meet the Redmi Note 7 at the occasion today, its first cameraphone whenever becoming independent.
Lu Weibing will act as the Over-all Manager of the Redmi brand and will be the VP of Xiaomi Group. As the head, he’ll be responsible for brand building, gadget design, and sales of the Redmi brand. Weibing will directly report to Xiaomi’s President and co-founder, Lin bin. The appointment goes into effect today and he’ll represent at the Redmi Note 7 unveiling occasion that starts in a couple of minutes.
Splitting up the Redmi brand will switch out to be an key move for the manufacturer. Huawei’s sub-brand Honor seems to be doing truly effectively, and we’ve seen further split-ups which includes POCO and Realme proving successful. In this regard, splitting up the Redmi brand makes sense. However, it’ll be interesting to view how Lu Weibing steers the brand in this competitive market.
It is also value noting that Xiaomi’s share price on the Hong Kong Stock Exchange has been falling down in recent times. The share value has fallen down below HKD 10 as of writing this post, what is much more than 40% drop from its IPO price tag of HKD $17.
Lu Weibing stepped down from his position as President of Gionee back in 2017. He has above 20 several years of experience in this industry.