Research company Kantar Worldpanel released its report on the smartphone market for the September-November period of 2017. The data revealed a mixed performance from iOS, despite launching three new phones. Share across big five European markets (Germany, France, UK, Spain, Italy) fell by 0.6 percent points to 23.9% and by 3.8 percent points to 39.8% in the USA. It managed to gain on Android in urban China, where the share went 4.6pp up to reach 25% of the market.
According to Dominic Sunnebo, Global Director at Kantar, Apple struggled to impress on a global scale. The company saw some…