Chinese telecom giant and telephone manufacturer Huawei is reportedly planning to start manufacturing its smartphones in India in upcoming year. Further, it order to strengthen its foothold in the market, it is Additionally planning to access around 1,000 exclusive stores.
Huawei’s Global Vice-President, Jim Xu, said to Times of India: “We watch at India strategically and currently intend to grow our presence through release of devices in the mid-and-premium-end of the market.”
The company’s 2019 manufacturing plan is going referring to Huawei’s own manufacturing force for premium and flagship models. This strategy is alternative from most Chinese brands these types of as Vivo, Oppo, and Xiaomi, which are heavily relying on the low-end and mid-end phone devices.
However, for Huawei, trying to capture more market share in the high quality section makes sense given that its sub-brand Honor is presently achieving around 400 percent growth in sales revenues and is aiming to be the leading telephone vendor in India by 2021.
Whereas exposing its targets of launching an aggressive marketing and retail campaign in India, the manufacturer said that it intends to spend about $100 million as a part of its outreach investment. Further, the manufacturer also said that it intends to have company-operated as nicely as partner-owned exclusive stores, and targets to access 1,000 such outlets in the next 2-3 years.
Getting a powerful offline presence will help the company boost its expansion targets in India. Further, Jim Xu says that the company could Additionally launch products in most categories such as personal computer and smart wearables, and might also appear at manufacturing them locally.
Huawei is now the largest product maker in China, what is also the world’s largest market for phones. In 2017, the company accounted 153 million in global phone sales. Apart in China, its presence is moreover growing in Europe, in which it accounts for above 20 percent in overall smartphone income.