Google Glass is reborn as Enterprise Edition, loses consumer focus

July 18th, 2017   decode   news

Google Glass was definitely one of the search giant’s most notable flops in recent times. Perhaps that had something to do with the flamboyant way in which Sergey Brin introduced the product back in 2012 at Google I/O and how that set expectations in the market.

A while back we heard that Alphabet’s X division, the one in charge of ‘moonshots’, took the project over. And today it unveiled Glass Enterprise Edition (GEE), the Google Glass reboot. The name was actually hinted at last year, but it took this long for everything to become official.

As the new moniker implies, X won’t try…

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