Google acquires Tenor GIF platform

March 28th, 2018   decode   news

Google images is great, isn’t it? There’s really no competing with the web titan’s vast catalogue of indexed pictures and its cutting-edge searching algorithms. However, it’s not really most people’s first choice for sourcing a great animated GIF. Whether it’s a meme or meant to better express a reaction or emotion, the GIF format, or rather the animated content it houses, has been a true web staple over the past few years.

Digging through its vast usage data, apparently, finally prompted Google to take the throw some cash at the problem by welcoming Tenor into its family. If you often…

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