GfK: average selling price of smartphones increased at record pace

January 25th, 2018   decode   Android 7.1

The average price of smartphones rose at record pace in Q3 last year and then again in Q4. Data by GfK shows that consumers were paying $363 on average, a 10% increase year on year. This also represents the fastest quarterly rise.

The number of smartphones sold in Q4 was almost flat – just 1% up. But the revenue from those sales rose significantly, 11% globally.

This increase was the biggest in Central and Eastern Europe where unit sales went up 7% but revenues are up 28%. In Western Europe and China, unit sales are down 3% but revenues still increased by a solid 17%.


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