Facebook to start demoting posts with engagement bait titles

Facebook has announced a new policy that should cut down on a lot of spammy garbage from your timeline. Going forward, all posts that ask users to engage with them in any way will be demoted and buried out of view.

Engagement baiting is a tactic that has become popular on the internet recently where the headline goads the reader into interacting it in some way or the other. On Facebook, these usually manifest themselves as posts that begin with “Like this if.” or “Tag someone who.” or “Comment if you.”, etc. These get people to interact with them, which in turn increases their…


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