Yesterday, Apple announced three new iPhones. While the stars of the keynote were definitely the iPhone XS and the iPhone XS Max, it’s really the cheaper iPhone XR that caught my eye.
There are a number of reasons for this. There is, of course, the lower price but also the fact that on the surface it doesn’t seem as if you are losing out on a lot. And then there are the colors, which are rare to see on iPhones, not since the ill-fated iPhone 5c.
Of course, there’s more going on here than that and it’s worth dissecting to see if what you’re really getting with this model and what…