Jio is an affordable LTE carrier, but last year it decided to launch its own featurephone. And it has been a rousing success, based on Counterpoint data the JioPhone went from zero to 26% in less than a year.
It knocked Samsung off its top position, the company went from 25% to 15%. This is just for the final quarter of 2017, the Korean company is still on top for the full year. The JioPhone started shipping only in Q4 and took a respectable 11% share for the full 2017. Note that this is based on shipment numbers, which isn’t Samsung’s favorite metric.
Nokia/HMD is another…