Counterclockwise: the rise and fall of smartphone brands

October 15th, 2017   decode   news

Once upon a time, Nokia ruled the phone world – in the early 2000s, the Finnish company received the overwhelming majority of fan interest. We sifted through our database to track the rise and fall of the Finns and other brands.

You can see the cliff – 2010. That’s just before then CEO Stephen Elop posted the infamous “Burning Platform” memo and effectively pulled the plug on Symbian – the most popular smartphone OS at the time (and by a wide margin too).

The Lumia 800 brought Windows Mobile to the stage in late 2011, but by then it was already too late. Symbian’s downfall made room for…

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