There has been a change in leadership in the smartphone market in India – Xiaomi is now on top with a 27% share. This means it toppled Samsung, which shipped 25% of smartphones in India during the final quarter of 2017.
In concrete numbers, Xiaomi shipped 8.2 million units while Samsung managed 7.3 million. That represents a solid 17% year on year growth for Samsung, but it wasn’t enough (the market in general grew 6%).
Canalys attributes Xiaomi’s success to the autonomy of its Indian branch, which determines its own strategy, marketing and product lineup. 2018 won’t be smooth sailing…