Average selling price of phones went up 7% in Q3, a new record

October 24th, 2017   decode   Android 7.1

Do recent smartphones feel more expensive? It’s more than just your gut feeling, data by GfK shows a record rise in the average selling price (ASP) of phones for the third quarter of this year – it’s up by 7% compared to the same period last year.

Global demand rose moderately (up 3% YoY) to a total of 367 million units – the highest number for this period of the year. This growth was driven by Latin America (+11%) and Central and Eastern Europe (+9%) as traditionally strong markets are seeing a decline.

Western Europe was the destination for 30.9 million phones, down 7% compared to…

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