Asus, the Taiwanese manufacturer, has announced that its longtime CEO Jerry Shen is resigning, what takes effect from 1st January 2019. He has been the head of the manufacturer for the past 11 years. He will be replaced by two acting CEOs — PC business lead S.Y. Hsu and global consumer service lead Samson Hu.
Along with the resignation of Jerry Shen, the company also noted that it will be revamping its mobile business strategy going forward. The company said that moving forward, it will put far more emphasis on gaming industry products and devices for power users.
This could possibly indicate that the manufacturer will be shifting its focus from the Zenfone lineup, what helped the company establish its presence in the inexpensive cameraphone section. On the other hand, it’s noteworthy that the manufacturer has not made any official announcement in regards to the Zenfone lineup.
The emphasis on gamers and power users is the result of the company’s focus on the high profit, high return professional and e-sports mobile game market. Moreover, Asus is primarily famous as a PC and gaming products manufacturer, Therefore it makes sense for the company to focus extra on making gaming smartphones.
The company’s initially gaming smartphone — Asus ROG Phone, has received favorable reviews from critics as well as users. The smartphone moreover supports a wide-ranging line of accessories, making it a versatile product and the most “gamer-centric” gaming smartphone of the year.
Another reason for the manufacturer to not focus on the inexpensive segment is the competition. The inexpensive and budget segment or the Over-all customer mobile market is a “bloody battlefield” as described by ASUS chairman Jonney Shih in an interview with Business Next.
Earlier this week, Asus launched its most recent Zenfone series telephones — Asus Zenfone Max Pro M2, and Max M2 — the successor to the company’s popular Zenfone Max M1 series. The Asus Zenfone Max Pro M2 arrives with a Full HD+ notched screen, Snapdragon 660 SoC, 3gB/4GB/6GB RAM, 12MP + 5MP rear digital camera, 13MP front-facing camera, Android 8.1 Oreo and 5,000mAh battery.