Apple to go all-in with AR, starting with the next iPhone’s camera

With the arguably underwhelming announcement of the iPhone 7, Apple’s next iPhone is expected to be something quite revolutionary, with the camera as the star of the show.

Investors are itching for a new product, a new revenue, and AR is going to enable that. – Mark Bergen, Bloomberg Analyst

Tim Cook has previously shown immense interest in AR, even going as far as saying that it will be better and more relevant than VR: “I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating…