Apple releases three new ads to convince you to switch to an iPhone

May 29th, 2017   decode   news

Exactly one week ago Apple launched a revamped ‘Switch’ page on its website. That’s the portal that’s meant for people looking to switch to an iPhone, as the name implies. And with the new page came a new ad campaign as well, which debuted on the same day. A few different ads were released then, and three more have been outed today.

These are all short, 15-second clips. Two of them (titled “smooth” and “security”, respectively) focus on features that Apple thinks its smartphones have that the competition doesn’t offer on the same level.

“Your iPhone just works”, Apple says with…

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