The most recent study by CIRP confirms that Android is still in the lead when it comes to user loyalty in the US. This has been the case since 2014, although things were pretty close in 2016.
Last year, 91% of Americans who replaced their old Android phone went with another Google-powered device. For iOS, 86% of users stuck to the Apple-made OS.
Familiarity plays a part – once you get used to an OS, it’s easier to stick with it than learn the quirks of another OS. The apps you’ve purchased from its app store are another anchor – you’ll have to buy them again if you…