The smartwatch market is picking up speed. It grew so fast – 53% year over year based on data from Counterpoint – that even though brands shipped more units than before, their shares fell.
Apple remains king of the hill. The reception of the Apple Watch Series 4, the biggest update yet, was positive. The popularity of the Series 3 inched up as well, thanks to the newly lowered prices. This lead to a 24% increase in shipments in Q3 compared to the previous quarter this year.
However, the original Watch Series 1 made up the bulk of Apple’s shipments, nearly half. The new models are…