Parent company TCL is shaking up its аlcatel brand. It is changing the naming scheme and restructuring its portfolio to give consumers better value for money. The company is also seeking out partnership with online retailers around the world to increase availability of its phones.
The Idol name is retiring, to be replaced by the 1, 3 and 5 Series phones. These will cost under $100, $200 and $300 respectively. Each series will have different devices, each with its own strength.
The company is updating its design language as well. The new phones will feature 18:9 screens made by TCL…