On the 1st of October, Activision Blizzard Inc launched the mobile variant of its immensely outstanding Call of Duty franchise. Clearly, the nostalgia factor has worked in favour of the manufacturer like the game has been downloaded above 100 million times within just one week of its release.
In contrast, the download count of PUBG, Fortnite, and Apex Legends what are few of the most popular battle-royale games was 26.3 million, 22.5 million and 25 million respectively in their first week of release.
Randy Nelson, who is the head of mobile insights at Sensor Tower said that “This is by far the biggest mobile game release in history in terms of the player main that’s been designed in the initial week,”. Scanner Tower is an organic user acquisition service that helps app developers grow their audience using App Store Optimisation and app marketplace intelligence.
Whereas the original Call of Duty for consoles was a paid game, its mobile version is free to download and play but users can deliver in-app purchases to acquire visually appealing elements as skins for weapons and distinctive clothes.
The mobile version of Call of Duty is produced by the Chinese internet giant Tencent Holdings LTD. The exact same company also holds a stake in PUBG mobile’s developer, Bluehole and Fortnite’s developer, Epic Games. Both individuals games can be credited for popularising the battle-royal format, in what a large number of players fight along to defeat the enemy and come out on top.
The 100 million download figure is the combined total of downloads on Android’s Google Play and Apple’s App Store. Specifically, 17% of all the downloads were done users hailing from the United States what was followed by Indian users, in which PUBG has a massive player main. The game is still, to launch in China wherever it is expected to view a positive response as nicely.
Activision has labelled 2019 as ‘transition year’ and it is now bracing for the release of its next console edition of Call Of Duty which will release on October 25. Few other game franchises that the game studio owns include “Candy Crush”, “Overwatch”, “Warcraft”, “Hearthstone” and “Diablo”.