YouTube has unveiled a new feature for creators called “Reels”. This is YouTube’s official spin on the popular stories format first popularized by Snapchat before it took off on Instagram. The feature is an expansion to YouTube’s efforts to join creators with their fans on a more intimate level with YouTube Community, a place where creators can post updates and snippets between video releases.
Unlike Instagram and Snapchat stories, YouTube’s Reels will not necessarily expire after 24 hours. They can be kept forever, and they can be organized into different events or projects. For…