vivo announced that it signed a six-year partnership with FIFA and will be an official sponsor of its tournaments in the period, covering two cycles. The partnership begins with the Confederations Cup 2017 in Russia, following the pinnacle of football – the World Cup next summer. The deal will also cover the World Cup 2022 in Qatar and its concomitant Confederations Cup a year earlier.
During the partnership, the vivo logo will appear on advertising boards, tickets for the venues, any related programs and leaflets and other key promotional areas. The company also promises to launch a…