LG won’t launch smartphones on regular basis, says will do it when needed

In what looks like a step aimed at bringing its money-losing smartphone division back to profit, LG has announced that it’s moving away from the regular smartphone launch strategy they’ve been following for years. The company said phones will be released only when needed.

“We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do,” said LG Electronics Vice Chairman Cho Sung-jin.

He made the comment during a press conference at CES in Las Vegas while responding to a query on when the G7 will be released. The executive further added that…


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