HTC’s latest ad pulled due to exaggeration of water resistance

April 6th, 2018   decode   Android 7.1

The United Kingdom’s Advertising Standards Authority banned one of HTC’s ads that have been running on social media since mid-last year. The ad in question features Olympic diver, Tom Daley, diving into a pool, feet first (after a flip or two), holding the HTC U11 over his head, taking selfies on his decent into the pool, and after being seen exit the pool with the phone in hand. .

Despite having a disclaimer at the bottom, it wasn’t enough for the ASA to deem the ad as misleading. It highlighted the fact that the product’s instructions explicitly warn users against intentionally…

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