Fitbit: Adidas Ionic launch date announced and new smartwatch leaked

Fitbit weekly roundup. Q4 Results miss analysts’ estimates, release date for Fitbit Ionic: Adidas edition announced and leaked images of their next smartwatch appear.

This week Fitbit revealed fourth-quarter revenue of $570.8 million for the 2017 holiday season, down from $573.8 million from the previous year, which missed analysts estimates of $588.1 million. Fitbit ended the year with $1,615.5 billion in revenue, down from $2,169.5 billion when compared to 2016.

Fitbit, is being squeezed by cost-effective fitness trackers from the likes of Xiaomi with its Mi Band 2, and of course…


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