Counterclockwise: the story of Galaxy S phones, part 2

Last time we chronicled the rise of Samsung’s Galaxy S phones and we reached a critical point in its story – the first disappointing phone in the series.

What happened is that Samsung designed the Galaxy S5 in a spreadsheet. It had great features (even if some weren’t perfectly executed), but the result was a bland-faced powerhouse.

Chief rival Apple has found success in talking about the design and user experience, leaving the phone’s features as something of a black box – it works with Apple magic. It was time Samsung tried to do the same.

Alpha is the beginning

Before the S…


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