HMD intends to resurrect the Asha series, which brought back some memories. The Asha phones featured more advanced functions than your typical featurephone, which made them attractive for those who couldn’t afford a smartphone. Keep in mind that this story starts late 2011 – iOS, Android and even Symbian were still around, but options that delivered good experience were pricey.
Before we start, we should mention that the Asha line was a key part of Nokia’s “next billion” strategy – the plan to connect a billion people to the Internet, especially ones that don’t have a PC or cable…