Consumer Intelligence Research Partners (CIRP) published its analysis of US iPhone sales in Q4. During the period, the iPhone 8 sold in highest volumes among Apple phones, while one in five new iPhone owner chose the $999 X flagship.
From October to December, iPhone 7 and iPhone 7 Plus accounted for about a quarter of all sales.
The mix also features the iPhone 6S, iPhone 6S Plus, and iPhone SE. Surprisingly the SE accounted for a larger percentage of sales than it did in the same period of 2016.
According to CIRP, the reasons why the iPhone X couldn’t match the 2016…