Amazon and Google sell millions of smart speakers thanks to aggressive pricing

Amazon’s Echo Dot smart speaker was the best-selling product on the site over the holidays – and how could it not be when Amazon dropped the price to just $30 (from $50). It sold millions of units. Similarly, Google dropped the equivalent Home Mini speaker to $30 and gave away some to Pixel 2 buyers.

Both companies lost money on this – analysts at ABI Research estimate the Echo Dot costs $31 in parts alone, the Home Mini is $26. Add in shipping and other expenses and it’s clear that Amazon and Google lost a few bucks on each sale.

But these speakers are merely tools to bolster the…


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